Cookie Banner Design: 10 Examples and the UX Choices Behind Them
The cookie banner is often the first UI element a visitor sees on a website. It shows up before the homepage has had a chance to deliver its message, and the answer it gets decides how much of the audience marketing, product and data teams will actually be able to measure. On many sites, though, it boils down to a block of legal copy on a white background, interchangeable with the one on whatever site you visited before. The ten brands featured here went another way: with Axeptio, their banners pick up their art direction, borrow the vocabulary of their industry and, in some cases, carry a full-fledged commercial message. Travel, cosmetics, mattresses, wealth management, footwear, crafts, soccer, opera, international basketball: the ten examples deliberately span very different industries. Each breakdown starts with the brand behind the banner, so you can see what the banner is trying to say, before looking at the design choices that set it apart from the rest of the web. This article focuses on banner design and user experience. If you're comparing consent management platforms, see our roundup of the 5 best CMPs in 2026.