Ipsos: 36% of US adults would let AI assistants shop for them; 59% would not, and 24% are excited by the idea. People are more comfortable delegating household essentials than electronics (40% vs. 28% feel safe; 34% see essentials as risky).
Riskified's Agentic Commerce Pulse found that 80% have used AI while shopping, and 74% would allow AI-led purchases. Yet only 11% have bought through an AI tool; 7% would let AI buy without approval, while 43% want to approve every purchase.