Jessica Cobbe, svp, product – supply platform, Nexxen For years, advertisers have focused primarily on in-stream video in CTV, treating the smart TV home screen as secondary real estate. But that dynamic is quickly changing, as this year’s NewFronts made clear. As viewers spend more time navigating content recommendations and streaming apps before pressing play, […] buff.ly/i3bxyWH
A connected operating system is critical as it becomes increasingly complex to plan, negotiate and execute media buys across channels. Partner insights from Viamedia.