PR success relies on a healthy media ecosystem. I hope the shift to prioritize earned media has a positive impact for journalism and news outlets. Otherwise, the reporter to pitch ratio is going to be wild.
PREDICTION: Gartner says that PR and earned media budgets will DOUBLE by 2027... and the reason why should matter to every marketer still pouring money into paid channels.
Their latest report lays it out: mass adoption of AI as a replacement for traditional search is going to