ron | e-comm owner & operator

@ron_ecomm

veterinarian with a d2c apparel brand // sharing thoughts on e-comm and operating

Los Angeles, CA

2021年5月からXを利用しています

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ron | e-comm owner & operator
@ron_ecomm
10時間
durable distributable cash make this your north star. everything else is noise ignore screenshots. snapshots tell you nothing about durability ignore revenue. it tells you nothing about profitability but cash isn't the end. convert it into invested assets cash gets inflated
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ron | e-comm owner & operator
@ron_ecomm
11月12日
I have been saying how Chinese sellers will destroy many brands with AI for a few years now. They will win on costs and operations. Chinese branding aesthetic is still mostly cringe for the western eyes so they can only copy with AI for now but that alone will be enough to edge
Shaun Eng
@shauneng
11月12日
He's right. I just met a Chinese seller at Roman Khan's event doing $400M a year. ⠀ His team doesn't even speak English. ⠀ They don't need to. AI writes the ads and they just push volume. ⠀ Last year I visited a billion dollar company in China. 3 floors of nothing but desks
引用
Ecombaba
@EcomBaba
11月11日
We are going bankrupt.. ChinaEcom is going to eat us alive. I have been in ecom for 7 years. Our advantage was simple. We knew how to sell better than them. They controlled everything else. Factories. Workers. Supply chains. Now AI is teaching them our marketing skills.
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ron | e-comm owner & operator
@ron_ecomm
11月11日
we have been trying Trybe for a while now. 100s of ads and they literally spends $0 when they are competing against our ads in a consolidated campaign. when you put them in a separate campaign, they are just stealing conversions no matter how you look at it with on platform
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ron | e-comm owner & operator
@ron_ecomm
11月10日
I think sometimes people blame rising CAC on Meta when in reality it's just that the low hanging fruits are gone and they ran out of reachable TAM. Every brand has a natural steady state ceiling of reachable TAM based on a multitude of factors, the most fundamental variables are
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ron | e-comm owner & operator
@ron_ecomm
11月9日
AI integration into your company reveals the importance of a precise SOP to a level that is quite humbling. In the process, it reveals how messy your thinking has been even if you thought you were rigorous. It reveals all bottlenecks and duplicative work that was patched over by your team. But also it will just simply make your operations runs more smoothly even without AI.
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ron | e-comm owner & operator

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